Scott D Jones – Staffing Consultant – Toledo, Ohio
Self branding is becoming a relevant way to market yourself, “you” not just your company as we begin to emerge out of this recession. Recently I read an article that has changed the way that I conduct business. It is a full time job branding “you” but the rewards are endless. Clients will pay a little bit extra if they like “you” and will go the extra mile to convince their boss to purchase whatever it is “you” are selling. It is the year of change with all of the free Social Media outlets it is time for you to build your own brand. Our marketing efforts will have to change into 2010 to develop great relationships and keep our clients buying from us the professional, not just the company you work for.
How do I start?
The best way to start is with one of the larger Social Media networks. Such as Facebook, Twitter, LinkedIn, or Myspace. You may ask how do I decide which one to start with? My suggestion would be to search for your clients by employee or company name through each site and go with the medium that generated the largest return. Once you have decided on a specific network you will have to create a user name and password all very simple if you can do your banking online it is easier. Then start to populate your network start with your email contacts or searching that specific site for other clients and ask them to join your network. It is very important if you do not have a client base yet and you are just starting out connect with your colleagues and classmates first. No potential client will appreciate a random person asking to connect with them. (Finish reading)
