By John Jantsch
Duct Tape Marketing
So much about the world we live and work in has changed. I suppose every generation feels that to some extent, but now it’s my turn to acknowledge it. I’ve owned my business for over twenty years and the changes in how we market, interact, collaborate, congregate, follow and lead have [...]
Archive for the ‘Marketing’ Category
7 Traits of the Modern Leader
November 2nd, 2009
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5 Brand-Busting Mistakes to Avoid
October 16th, 2009
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From entrepreneur.com
Engaging in any one of these could sabotage your brand.
In my 25 years as a branding consultant, I’ve seen companies make major branding mistakes, some real doozies. One company wanted to tout itself as the most innovative, even though it spent zero dollars on research and development. Another acquired a well-respected competitor and then [...]
