By John Jantsch
Duct Tape Marketing
So much about the world we live and work in has changed. I suppose every generation feels that to some extent, but now it’s my turn to acknowledge it. I’ve owned my business for over twenty years and the changes in how we market, interact, collaborate, congregate, follow and lead have changed unalterably.
And with it, a new breed of leader has emerged – in part because the world is desperate for it. Seth covered this new kind of leader well in Tribes. I have the pleasure of addressing the network of Duct Tape Marketing coaches for the opening session of our conference in Boulder this morning – and I plan to challenge this group to embrace the traits of today’s leader.
1) Trust themselves
An authentic trust in one’s self allows a leader to make decisions for the right reason and not out a hidden agenda or attempt to prop up self-worth. This trait also comes shining through when risk and uncertainly knock at the door,
2) Make meaning
The greatest leaders I encounter are doing what they are doing for love of a higher purpose. This doesn’t mean a spiritual or religious purpose, although it can, but they are trying to guide people on a journey worth taking. Chris Brogan is making the world a better place by blogging about engagement. His “make meaning” why he’s found a way to turn it into make money.
Finish reading this great article here.
